Workshops to kick your outreach efforts up a notch!
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Scholarships for Sacramento Individual Artist Workshops
Not eligible for the scholarship? You can still register for the class by paying the standard fee.
The Office of Arts and Culture (OAC) is pleased to offer professional development scholarships to artists living within the City of Sacramento. This $100 value scholarship covers attendance for ONE course, class, or workshop listed on the instructor's page. Artists are awarded on a first-come, first-served basis. There will be 450 scholarships available. Applications will open on our Submittable site on August 31, 2026 and will remain open through September 21, 2026 unless we receive 450 applications before September 21st.
Who is Eligible?
Artists of any discipline, living within City of Sacramento limits, are eligible to apply. If you are not sure whether or not you are within City limits, please check here to find out which District you live in. If you’re not eligible for the scholarship, you can still register for the class by paying the standard fee.
How the Scholarship Program Works
Eligible artists who are interested in taking a course, class, or workshop listed on the instructors' pages here may submit an application through OAC’s Submittable site. Scholarships are awarded on a first-come, first-served basis. Each scholarship covers ONE class on the posted schedule only. Artists may apply for ONE scholarship that covers ONE class listed on our schedule. Scholarships do not apply for any classes that are not listed on the schedule from each instructor.
Once the application window has closed, OAC staff will email successful applicants a code that will allow them to bypass payment; it is important that you list an email you frequently check, and remember to check your spam folder. OAC is not responsible for missed emails or classes. Registration for classes will be administered by the instructor on their site or platform; OAC staff does not process any class registrations. OAC will endeavor to keep each instructor's page as up to date as possible on class descriptions, dates, times, and registration links.
👉🏼The scholarship application window will only be open from August 31, 2026 - September 21, 2026. Scholarship applications must be submitted through OAC's Submittable website by Monday, September 21. 2026.
In March 2027, OAC may reopen the application window a second time, only if there are available scholarships left. Those who had previously applied and received a scholarship may get another opportunity to apply again, based on availability.
If you have questions about the scholarship program, please email them to stu@cityofsacramento.org. If you have questions regarding specific classes, please directly email the instructor(s) with them.
Workshops taught by Kate Farrall Coaching through this program:
👩🎨⚙️💵Artist Workshops as a Repeatable Money System
Wednesday, Oct. 14, 2026, 5-7 pm
$100 or free as a scholarship recipient
Zoom link provided upon Registration: https://katefarrall.as.me/artistworkshops2026
Workshops are one of the easiest, fastest ways to generate income in an arts-based business, and once you design one that works, it becomes a repeatable money system you can run again and again without starting from scratch every time. This workshop teaches a reliable way to generate income that also grows your audience, creates new collectors and customers, and gives you content you can use for marketing future offers. A live Q&A is included so attendees can get their questions answered in real time.
Resources included:
Workshop Presentation PDF
Group Workshop Repeatable Money System Worksheet
Workshop Profit & Supplies Calculator
Template: Approach an Organization to Pitch a Workshop Email
Recording: The workshop will be recorded with searchable transcripts
Overall Goal: Attendees will learn a framework they can deploy quickly, improve each time they run it, and plug directly into their larger income plan.
Please contact the instructor if you have any questions: hi@katefarrallcoaching.com
🏷️🎨📈How to Price Your Art for Profit
Monday, November 16, 2026, 5-7 pm
$100 or free as a scholarship recipient
Zoom link provided upon Registration: https://katefarrall.as.me/priceyourart2026
This workshop empowers artists to price their work with confidence, aiming to meet their financial goals through effective pricing strategies. Participants learn about the consequences of underpricing and overpricing while learning seven pricing methods so they can land on the best prices for their art.
Resource included:
Art of Pricing Confidently Workbook
Recording: The workshop will be recorded with searchable transcripts
Overall Goal: The overall goal of the lesson is to help artists confidently set prices that reflect the true value of their artwork, instead of relying on guesswork or searching online for generic income strategies.
Please contact the instructor if you have any questions: hi@katefarrallcoaching.com
🤝🎨🔄In-Person Artist Events as a Repeatable Money System
Wednesday, January 13, 2027, 5-7 pm
$100 or free as a scholarship recipient
Zoom link provided upon Registration: https://katefarrall.as.me/artistevents2027
This workshop teaches a reliable way to make consistent income from an art practice, without reinventing the wheel every time you host an event.
Overall Goal: This training breaks down a repeatable money system for in-person events you can run again and again (and improve each time).
Resource included:
Repeatable Money System Worksheet
Recording: The workshop will be recorded with searchable transcripts
Please contact the instructor if you have any questions: hi@katefarrallcoaching.com
🎯🎨🔍 Niche Clarity for Artists
Thursday, February 18, 2027, 5-7 pm
$100 or free as a scholarship recipient
Zoom link provided upon Registration: https://katefarrall.as.me/nicheclarity2027
A practical guide for artists to define a clear niche so they can target the right buyers, waste less time, and make selling easier. Includes step‑by‑step worksheets, audience examples, community and sales tactics, product ideas for non‑commercial spaces, and ethical advice for testing what sells.
Resource included:
Niche Clarity Worksheet
Recording: The workshop will be recorded with searchable transcripts
Overall Goal: To help artists define a clear, actionable niche, meaning a specific description of who is most likely to buy their art (and why), so marketing, messaging, and choices about where to show up are aligned with real buyers instead of a vague “everyone.”
Please contact the instructor if you have any questions: hi@katefarrallcoaching.com
Want to host a workshop for your group or organization?
Help them up-level their business game by learning:
Business Basics
To Sell Confidently
To Jumpstart an eNewsletter
How to Have a Killer Art Sale
How to Approach & Work with Gallerists
I host workshops and talks that are tailored for your group's specific needs and interests. Talks and workshops are generally between 2 to 3 hours and some involve multiple meetings that are designed to make sure everyone completes their workshops by having implemented what they learned. ---I love helping creatives see big results by putting what they've learned into action!
Organizations that I've worked with in this way include:
City of Sacramento via ARPA/NEA Seeding Creativity Grant
Craft Industry Alliance
Blue Line Arts
Verge Center for the Arts
San Francisco Camerawork
Glass Alliance of Northern California
Stockton Art League
Delta Workshop
Rocklin Fine Arts
Rancho Cordova Arts
Cordova Community Council
San Joaquin Potters Guild
Mills Station Arts and Culture Center
Creative Mornings
Perfect for art groups large or small who want to up-level their sales events and opportunities throughout the year.
Send me a message here with the topics you're most interested in and I'll send you the speaker fee, available dates and more questions about what your group needs.