Controversial Opinion: You Think You Don't Know How to Find Your Collectors. But They've Already Told You How.

You already know more about your collectors than you think. The question is - are you using it?

Every DM, every comment at a show, every offhand thing a buyer said when they walked out with your work - that's all data. And it can do a lot more for you than you realize.

In this post, I'm sharing three specific ways to put what you already know to work: how to speak your collectors' language, where to show up so selling feels natural, and the one thing that turns a first-time buyer into someone who comes back again and again.

If you've ever felt like you kind of know your buyers but aren't sure how to turn that into something real and consistent, this one's for you.

Posted on May 29, 2026 by Kate Farrall and filed under Audience Building, Selling and tagged audience building sell art in person sales sales strategy.

AI For Artists - The Hidden Pitfall

As a creative entrepreneur it can feel so helpful to use AI to generate the words for all of your social media posts, blog and newsletters, press releases, website, and more. But there’s one big pitfall that you’ll want to keep in mind when you use this super helpful tool. Keep reading to learn more and see how you can leverage this tool to your advantage.

Posted on February 22, 2024 by Kate Farrall and filed under email marketing, Social Media, Selling, Website, Audience Building and tagged sales strategy art sale email marketing.

3 Things to Consider When Having an Art Sale

When it comes to selling your art at a discount, there are a few helpful things to think about to make it a successful sale. And so you don’t feel awful about underpricing your art.

Posted on September 23, 2022 by Kate Farrall and filed under Mindset, Pricing, Selling and tagged sales strategy art sale discount PricingArt.

Get An Exhibition With Your Art Submission

When the artist you’re working with shares how they now get to show their art work in a new gallery, it’s exciting! And definitely a “heck yes!” kind of moment that gets both of us doing a happy dance. It’s even more fun when you learn that this is happening because they followed one key piece of advice that you gave them. Find out what that advice was here…

Posted on September 2, 2022 by Kate Farrall and filed under Mindset, Selling and tagged follow up strategy GettingGalleries art galleries mindset sales strategy exhibtion.

Follow Up Strategy For Your Art Sales

Looking to help your potential art buyers feel confident in buying your work? Here’s a follow up strategy that will help you double your sales without being pushy.

Posted on April 1, 2022 by Kate Farrall and filed under Selling, Mindset and tagged art sales art buyers art collectors follow up strategy sales strategy.