Posts tagged #audience building

Controversial Opinion: You Think You Don't Know How to Find Your Collectors. But They've Already Told You How.

You already know more about your collectors than you think. The question is - are you using it?

Every DM, every comment at a show, every offhand thing a buyer said when they walked out with your work - that's all data. And it can do a lot more for you than you realize.

In this post, I'm sharing three specific ways to put what you already know to work: how to speak your collectors' language, where to show up so selling feels natural, and the one thing that turns a first-time buyer into someone who comes back again and again.

If you've ever felt like you kind of know your buyers but aren't sure how to turn that into something real and consistent, this one's for you.

Why People Buy Art - A Lesson Inspired by Prince

Do you ever wonder, what compels people to buy and collect things made by hand? A painting, a collage, a necklace, a ceramic vase. I often think about this question.

For a long time it really bothered me. Handmade objects are usually more expensive than similar pieces that you'd see in a big box store, harder to find, less convenient to buy and the list goes on.

Admittedly, I'm from a generation who loves the artist formerly known as Prince, big time. So much that my sister was messaging me, and a childhood friend felt compelled to call me after years of losing touch when they heard he died. As evidenced by my Facebook feed, I'm not the only one mourning.

While scrolling through the Prince related posts, I was struck by one that asked why are we all so sad about the death of an artist we've never met before?

"Good question" I thought (through my tears of purple rain). The answer to that intrigued me since it applies to all artists. Now you might be thinking, I’m not Prince! I’m nowhere as big as he is. I’m not a musician.

I know, I know but this concept still applies. Click through to read how this idea might change the way you think about your sales. 

www.katefarrallcoaching.com

Posted on April 22, 2016 and filed under Mindset, Selling.