Posts filed under Audience Building

Controversial Opinion: You Think You Don't Know How to Find Your Collectors. But They've Already Told You How.

You already know more about your collectors than you think. The question is - are you using it?

Every DM, every comment at a show, every offhand thing a buyer said when they walked out with your work - that's all data. And it can do a lot more for you than you realize.

In this post, I'm sharing three specific ways to put what you already know to work: how to speak your collectors' language, where to show up so selling feels natural, and the one thing that turns a first-time buyer into someone who comes back again and again.

If you've ever felt like you kind of know your buyers but aren't sure how to turn that into something real and consistent, this one's for you.

Find Out The Ideal Day Artists Send Newsletters

One of the best ways for you to get to know the people who are most likely to buy from you is to create a newsletter. Once you get it up and running, you may run into this question…What’s the Best Day of the Week to Send a Newsletter? Keep reading to find out how to figure this out for your email subscribers.

Posted on December 9, 2024 and filed under email marketing, Audience Building.

AI For Artists - The Hidden Pitfall

As a creative entrepreneur it can feel so helpful to use AI to generate the words for all of your social media posts, blog and newsletters, press releases, website, and more. But there’s one big pitfall that you’ll want to keep in mind when you use this super helpful tool. Keep reading to learn more and see how you can leverage this tool to your advantage.

What Do You Have In Common With Collectors?

Have you ever thought about what motivates someone to buy art? Or more specifically your art? Sometimes you intuitively understand why someone purchased a piece but not enough to make that process happen again and again. Keep reading to learn more about what you have in common with collectors that will help you with your sales.

Posted on January 22, 2021 and filed under Audience Building, Selling.